Attending 2026 Guangzhou Cross-border E-commerce Fair Last month.

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Should we Expand E-commerce Channels in the Current Market Environment?
1. Market Reality: Export business is tough all over the world .

The current global environment shows several clear trends:

Traditional trade shows are becoming tough and difficult
Overseas buyers are more fragmented (Amazon sellers, TikTok shops, boutique brands)
Price competition in B2B platforms is intensifying
Customer acquisition cost is increasing in offline channels

Conclusion: Relying only on exhibitions and traditional B2B is no longer enough for sustainable growth.

Strategic Decision: Should we Enter E-commerce?

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